Stop the leaks in your website foundation
We fix multilingual routing, speed problems, tracking gaps, and conversion blockers — the invisible issues that cost you leads every day.
Before you invest in marketing or content, make sure your website actually works.
What we mean by Infrastructure
Infrastructure is the technical foundation that determines whether your website works or breaks.
It’s not about design or content — it’s about whether pages load, whether the right language appears for the right visitor, whether your forms actually capture leads, and whether Google can find and index your pages correctly.
When infrastructure breaks, everything else fails. Marketing spend is wasted. Visitors leave. Leads disappear. And you often don’t know why, because infrastructure problems are invisible until you look for them.
We fix infrastructure first — so that everything you build on top of it actually works.
What we fix
Infrastructure work covers five core areas. We diagnose which ones are broken and fix them in priority order.
Multilingual Routing
Fix /ka/, /en/, /ru/ URL conflicts, translation plugin errors, mixed-language templates, and hreflang implementation so each language version works correctly.
Speed & Performance
Optimize Core Web Vitals, fix slow page loads, address hosting bottlenecks, implement caching, and compress images so your site performs on mobile.
Tracking & Analytics
Set up proper event tracking, form submission monitoring, goal conversions, and reporting dashboards so you know where leads come from.
Conversion Structure
Fix broken forms, unclear CTAs, dead-end pages, and confusing user paths so visitors can actually convert into leads.
Technical SEO
Repair sitemaps, fix crawl errors, resolve indexing issues, clean up duplicate content, and ensure Google can properly discover your pages.
Signs your infrastructure needs work
These problems often go unnoticed until they’ve already cost you leads and revenue.
Pages return 404 errors or load the wrong language
Your /ka/ pages show English content, translated pages don’t exist, or visitors hit dead ends when switching languages.
Your site is slow — especially on mobile
Pages take 5+ seconds to load, images are huge, and mobile visitors bounce before seeing your content.
You don’t know where your leads come from
Analytics aren’t set up properly, form submissions aren’t tracked, and you can’t tell which pages or campaigns drive conversions.
Forms break or don’t send notifications
Visitors fill out contact forms but you never receive the inquiry. Or forms error out on submission.
Google isn’t indexing your pages correctly
Search Console shows crawl errors, your Georgian pages aren’t appearing in search, or you’re being penalized for duplicate content.
You’re running ads but conversions are low
Traffic is coming in but nobody converts — because the landing pages are slow, confusing, or technically broken.
If two or more of these sound familiar, your infrastructure is likely costing you business.
Infrastructure is the first layer
We build systems in three parts. Infrastructure comes first because nothing else works without it.
Infrastructure
Fix the foundation: multilingual routing, speed, tracking, conversion paths, technical SEO.
You are hereAutomation
Remove manual work: lead routing, follow-ups, content publishing workflows, reporting.
Storytelling
Build visibility: recurring content systems, narrative strategy, social distribution.
Most businesses come to us for Infrastructure work. Once the foundation is stable, some continue to Automation and Storytelling.
Two ways to start
Not sure which one? Contact us and we’ll help you decide.